Generational overview

Generational Overview

We are all individuals and are entitled to our own values and opinions. However, the opinions, trends and 'big' events that dominate our youth and early adulthood are decisive for the formation of our values. This is the basis for the concept of "generations" which is represented in the file you can download below.

Of course, the table is only an approximation - all these elements are also influenced by the nation and the socio-economic level in which we grow up, as well as by our education. But the research clearly shows that each generation has a 'basic tone' which has a direct impact on values and behaviour.

Download the file

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